News
Arab Orient Announces Re-brand
| February 25, 2010 by Rob Morris
UAE insurer’s image revamp a company milestone, senior managing director claims.
Arab Orient Insurance Company (Orient) has re-branded to keep pace with modernisation trends and maintain its market leading position, the company’s senior managing director has stated.
Omer Elamin said the UAE insurance company, which covers property, marine, motor, engineering, life and energy insurance, will now trade as Orient.
He described the re-branding as a significant milestone in the company’s 28-year history.
“This new look represents a burst of forward momentum from our team of experts as we look to leverage Orient’s core competencies and provide a greater range of products and services to our customers,” Elamin added.
The company is one of the UAE’s top five insurers, with gross written premiums of more than AED1 billion and net profits exceeding AED150 million in 2008.
